Video Ads

🎥 Facebook Video Ads Overview

🔹 What Are Facebook Video Ads?

Facebook Video Ads are paid promotions that use video content to reach your target audience across Facebook platforms — including Feed, Stories, Reels, and In-Stream.

🧩 Types of Facebook Video Ads

1. In-Feed Video Ads
   • Appear in the Facebook feed.
   • Auto-play with no sound (unless clicked).
   • Best for awareness & engagement.
2. Facebook Stories Ads
   • Full-screen vertical videos (9:16).
   • Last up to 15 seconds.
   • Great for mobile, direct CTAs.
3. Facebook Reels Ads
   • Similar to TikTok.
   • Short-form vertical video (15–60 sec).
   • High engagement format.
4. In-Stream Video Ads
   • Play during longer Facebook videos (like YouTube mid-roll).
   • Best for awareness or brand recall.
5. Carousel Ads with Video
   • Multiple scrollable cards, each can be a video.
   • Use to showcase multiple products.
6. Collection Ads
   • Opens a full-screen Instant Experience.
   • Can include video in the cover for high interaction.

🛠️ How to Create a Facebook Video Ad

Step-by-Step (via Meta Ads Manager):

1. Go to Meta Ads Manager: https://adsmanager.facebook.com
2. Click “+ Create”.
3. Choose a campaign objective (e.g., Awareness, Traffic, Conversions).
4. In the Ad Set, choose:
   • Audience
   • Placement (Auto or Manual — select Feed, Reels, etc.)
   • Budget & Schedule
5. Under Ad Creative:
   • Choose Video as your media.
   • Upload your video file (MP4 or MOV recommended).
   • Add Primary Text, Headline, and CTA Button (e.g., Learn More, Shop Now).
6. Click Publish.

✅ Best Practices for Facebook Video Ads

📌 Example Use Cases

• Ecommerce: Showcase products with a “Shop Now” CTA.
• App Installs: Demo your app in action.
• Lead Gen: Use explainer videos with a “Sign Up” CTA.
• Local Business: Short promo video for services or offers.