VIDEO
🖼️ What Are Facebook Image Ads?
Facebook Image Ads are single-image ad creatives used to promote your message across Facebook platforms like Feed , Stories , Marketplace , Reels , and more. They’re simple but effective when done right — especially for quick, visual communication.
🔹 Where Can Image Ads Appear?
Facebook News Feed
Instagram Feed (if connected)
Facebook Stories
Instagram Stories
Facebook Reels overlay
Facebook Marketplace
Right-hand column (desktop only)
Audience Network (external apps)
🛠️ How to Create a Facebook Image Ad
Step-by-Step (via Meta Ads Manager):
Go to 👉 Meta Ads Manager
Click “+ Create”
Choose your Objective :
Awareness
Traffic
Engagement
Leads
Sales, etc.
Set your Audience targeting:
Location, Age, Gender, Interests, Behaviors, Custom Audiences
Choose Placements :
Auto (recommended) or Manual
Under Ad Creative , choose:
Single Image Upload a high-quality image (recommended 1080×1080 px or 1200×628 px depending on placement)
Add Primary Text , Headline , and a CTA Button (e.g., Learn More, Shop Now, Sign Up)
Review & Click Publish
✅ Best Practices for Facebook Image Ads
Tip Why It Matters High-resolution image Makes the ad look professional Use 20% or less text More reach; Facebook penalizes text-heavy images Add logo subtly Helps brand recognition Strong CTA Tells users what to do next Test multiple versions See what performs best (A/B testing)
🧩 Recommended Image Sizes
Placement Size (px) Ratio Feed 1200 x 628 1.91:1 Instagram/Facebook Story 1080 x 1920 9:16 Square Feed 1080 x 1080 1:1
🛍️ Examples of Use Cases
Ecommerce Product Sale : Show product with a discount overlay (e.g., “50% OFF”)Lead Generation : Use a clear offer with a signup CTA (e.g., “Get Free Consultation”)Service Promotion : Show before/after results (e.g., for salons, home services)App Promotion : Simple image showing app features + download CTA
